HVAC Marketing May Need More than Word of Mouth

The last 2 years have been spent with me planning on how to transition from HVAC technician and company manager to HVAC business owner.

The idea of working for myself has always held the most interest for me. I spent nearly a decade working for 2 different HVAC companies. One was a big national outfit where I was only regarded as a heating and cooling tech. Then, I had the opportunity to work for a local HVAC shop. This was a great experience. I was able to see all parts of the business. From payroll to marketing, I was able to at least get my feet wet. The owners of that HVAC relied heavily on print ads and other old school methods of marketing. However, using a marketing company or digital marketing was just not what the owners wanted to do. They built the business on word of mouth advertising regarding the quality of their work. It took us all we could do to just get them to build a website to participate in online marketing. They finally relented. We went to an online marketing business for guidance. They were great and layed out a variety of options to enable that local company to have a more dynamic marketing presence. We chose to go with a mixture of digital marketing and search engine optimization. The SEO component seemed really savvy given how people locate and contact service companies now. Pretty much everyone goes straight to a search engine to research their HVAC service options. The SEO and digital strategies worked really well. The company’s revenues soared. They ended up doing so well that the owners were able to sell out for a bundle of money. I hope I can market my new company in the same way.

 

Online marketing business